Social Networking Conference 2010

Invitation: The 3rd Social Networking Conference 2010

2010-01-05T14:47:00.012+08:00

Theme: 'Connecting to the World Through Social Networks'

April 22-23, 2010
Grand Ballroom, Hotel Intercontinental, Makati City, Philippines

Presented By: Fiera de Manila, Inc. and DigitalFilipino Club

What's On in Social Networking Conference?

Social Networking is fad and cutting edge! It has proven to strongly influence public opinion, shape important decisions, link corporate networks and friends, reach to millions of audiences and target markets, disseminate informaton, and change the landscape of doing marketing, advertising, and business.

Are you in Facebook, Yahoo, Friendster, YouTube, Twitter, Multiply, MySpace, LinkedIn, Digg, Orkut and many more? If not, now is the time to be present in these social networks!

Connect to the world through social networks. Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on social networks.

The Social Networking Conference 2010 is an event geared towards companies and digital marketing/advertising professionals and buisnessmen/entrepreneurs who are interested to use social networks for advertising/marketing their products and services. It is for dynamic and innovative companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services through social networks; and, gain knowledge as to how this industry is working and evolving.

Who Should Attend:

Social Networkers, Bloggers, Managing Directors, General Managers, Digital Strategist, CRM Managers, Direct Marketing Managers, Database Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Managers, Content Providers, Web Developers, and those involved in marketing/advertising using the internet and mobile.

RESERVE A SEAT, SIGN UP NOW!

KEY CONFERENCE TOPICS

DAY 1, April 22, 2010, Thursday

8:00 - 9:00 - Registration

9:00- 9:05 - Invocation

9:05 - 9:10 - National Anthem

9:10 - 9:40 - Keynote Address - The Cacophony of User Generated Content is the Web
Speaker: MARIA A. RESSA, Senior Vice-President, ABS-CBN News & Current Affairs and Managing Director, ANC

9:50 - 10:20 - The Future of Social Networking and Social Norms
Speaker: PAUL PAPADIMITRIOU, Digital Intelligence Strategist,
Driving Left, Limassol and Tokyo

10:20 - 10:30 Tea Break

10:30 - 11:00 - Social Media Advertising: Measuring Effectiveness
Speaker: PAUL JOHN M. PEÑA, Head - Digital Marketing, Globe Telecom, Inc.

11:00 - 12:00nn - Social Media Marketing Strategies Insights and Lessons Learned
Speakers: JUAN ARMANDO V. ROJO,Vice President, Corporate Brand and Communications, Bayan Telecommunications; ALEX DAN TACDERAS, Brand Manager, Kraft Foods

12:00nn - 1:30pm - Lunch Break

PM Schedule

1:30 - 2:00pm - Social Media to Promote Philippine Tourism
Speaker: EDUARDO MAPA JR., Managing Director, Media Contacts Manila

2:00 - 2:30 - Video as a Powerful Social Media Application
Speaker: BYRON GARCIA, Social Media Consultant - Cebu

2:30 - 3:00 - Using Social Media to Disseminate CSR Programs
Speaker: ROSAN CRUZ, Assistant Vice President of Group Public Relations, BENPRES Holdings Corporation

3:00 - 3:30 - Harnessing the Power of Social Media by Yahoo!
Speaker: JOEY ALARILLA, Social Media Editor, Yahoo! Southeast Asia

3:30 - 3:40 - Tea Break

3:40 - 4:10 - Why 2010 is the Year of Mobile Social Networking
Speaker: JIM AYSON, Senior Product Manager, VAS & DATA Services/WCD, SMART Communications Inc.

4:10 - 5:00 - The DigitalFilipino Social Networking Awards Ceremonies 2010
------------------------------------------------------------------------------------------

DAY 2, April 23, 2010, Friday

AM Schedule

8:00 - 9:00am - Registration

9:00 - 9:05 - Invocation

9:05 - 9:10 - National Anthem

9:10 - 9:40 - Becoming Larger Than Life Through Social Networks

9:40 - 10:10 - Social Media Study by DigitalFilipino
Speaker: JANETTE TORAL, Founder, DigitalFilipino

10:10 - 10:20 - Tea Break

10:20 - 11:20 - Using Social Media in Political Campaign and Voters Education
Speakers: RACQUEL CAGURANGAN, PoliticalArena.com and
NICK B. FONTANILLA, Ph.D., President, The Asia-Pacific Centre for Research, Inc. and President, Philippine Marketing Association (PMA)

11:20 - 12:00 nn - How Brands are Becoming the Media (and Why Your Brand Should Do The Same)
Speaker: LEAH CAMILLA R. BESA-JIMENEZ, General Manager, Proximity Philippines

12:00nn - 1:30pm - Lunch Break

PM Schedule

1:30 - 2:00 - Pitching Social Media Marketing to Clients
Speaker: BRAD GEISER, Co-Founder, GeiserMaclang Marketing Communications Inc.

2:00 - 2:30 - Using Social Media in Search Engine Marketing Campaigns and It Influences Your Search Engine Rankings
Speaker: JANETTE TORAL, Founder, DigitalFilipino

2:30 - 3:00 - Is E-Mail Marketing Dead in the Age of Social Networks?
Speaker: CHINIE HIDALGO-DIAZ, Marketing Director, Teleforce Asia Inc.

3:00 - 3:10 - Tea Break

3:10 - 4:10 - Case Study Presentations of Winners in DigitalFilipino Social Networking Awards 2010
Speakers: 3 Winners

4:10 - 4:40 - Technology Presentation
Speaker: JON-TJIN KEE, Senior Consultant, SEA, EyeBlaster

4:40 - End of Conference.

APPLICATION FORM - Fax to +632-8960637, 8902101 or email digitalfilipino@gmail.com

YES! I/We would like to attend the 3rd Social Networking Conference 2010 on April 22-23, 2010. Please reserve conference slot/s.

Name _____________________________________________
Position ____________________________________________
Company ___________________________________________
Complete Address_____________________________________
Telephone __________________________________________
Fax _______________________________________________
Mobile _____________________________________________
Email ______________________________________________
Website (if any) _______________________________________

Registration Fees:

Early Bird Payment NOW until February 15, 2010 - P10,000.00 for 2 days.
February 16-30 March 2010 - P11,000.00 for 2 days.
April 01-23, 2010 - P11,500.00 for 2 days.
After April 23, 2010 - P12,500.00 for 2 days.

Discounts:

Package of 5 :+ 1 Free
DigitalFilipino Club Members - 15% discount on fees following payment period scheme.
Per Day Registration Fee - 50% of fees following payment period scheme.

Important Note: Fees are inclusive of snacks, lunch, and conference kit.

Sponsorship Opportunities:

Exhibitor Only - P25,000.00 inclusive of taxes
- 4.0 sqm. (2x2) booth, complete with basic booth amenities, such as, wall panels, carpet, flourescent lighting, convenience outlet, negotiation table and chairs, and faschia. (Please see exhibit layout for space/booth reservation.)
Corporate Sponsorship - P250,000 inclusive of taxes.
Get stronger visibility, branding awareness, and Presentor status. Be a Corporate Sponsor. Avail of special package of amenities to push for your brand all over the conference.
- a presentation for 30 minutes in the conference
- merchandising rights inside the conference room and exhibit areas
- airing of corporate TVCs/material in the conference maximum of 2 minutes
- free five (5) conference slots
- free inclusion of corporate and prouduct literature in the conference bags
- inclusion of corporate logos in conference materials, such as, DM flyer, website, AVPs, CDs.
- mention in conference press releases
- 100 blog post campaign exposure (through Blog4Reviews)
Conference Bag Sponsor - P150,000 inclusive of taxes.
Make your presence felt with conference delegates by sponsoring the conference kit and bags. You can insert your company brochures in the kit to be distributed to all delegates. Another value for money exposure which serves as a potent walking advertisement for your company.
Trade Show Directory Advertisement in CD Rom Format - P10,000 inclusive of taxes.
Be prominent. Advertise in Trade Show Directory. The Directory is distributed to visitors, conference delegates, VIPs, industry associations, and chamber of commerce nationwide. Gives you a year long value for money exposure. Full color ad in jpeg or pdf format.
Luncheon Sponsorship - P200,000 inclusive of taxes.
Your company can sponsor lunches of the Conference. A chance for your company to be presented to Conference delegates, VIPs and guests catching their full and undivided attention.
Social Networking Awards Sponsorship - P200,00 inclusive of taxes
Presentation during awards ceremony, logo inclusion, 10-days webinar sponsorship recognition (March 15-25), and participation in actual awards giving. Fifty (50) blog post campaign exposure (through Blog4Reviews)

Presentation Materials & Videos: Social Networking and eBusiness Conference 2009

2009-06-25T13:00:00.010+08:00

DigitalFilipino.com Club Members can download the handouts at the club member site and view the presentation videos at the club social networking site.

Find more videos like this on DigitalFilipino.com Social Network
Keynote Speaker - Ian Stewart, Friendster Part 1 (18:26) Part 2 (23:44)

Find more videos like this on DigitalFilipino.com Social Network

Find more videos like this on DigitalFilipino.com Social Network
Harnessing the Top Social Media Sites Part 1 by Janette Toral (20:00) Part 2 (23:20)

Find more videos like this on DigitalFilipino.com Social Network
Sociable Payments by Andrian Lee Part 1 (16:20) Part 2 (17:33)

Find more videos like this on DigitalFilipino.com Social Network
Social Networking with Multiply by Crisela Cervantes (19:39)

Find more videos like this on DigitalFilipino.com Social Network
Data Privacy in Social Networks by Atty. JJ Disini (24:23)

Find more videos like this on DigitalFilipino.com Social Network
Making Yahoo "Social" by Cris Concepcion (28:09)

Find more videos like this on DigitalFilipino.com Social Network
Leverage Social Networking by Wilson Chua (12:52)

Find more videos like this on DigitalFilipino.com Social Network
Having a Start-up Business in Web 3.0 Era by Ranulf Goss, SunGame (24:31)

Find more videos like this on DigitalFilipino.com Social Network
Trends on Search Engine Marketing & Optimization by Wendy Ang (15:09)

Conference Agenda

2009-04-15T07:39:00.007+08:00

Leveraging on Social Media Sites

What works in digital marketing during tough times?

Social Networking has evolved into a powerful marketing medium. The phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is rapidly changing marketing and advertising campaigns and e-business.

Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks. Learn how social networking works!

Venue: Grand Ballroom of Hotel Intercontinental, Ayala Center, Makati City

KEY CONFERENCE TOPICS (still subject to improvement)

DAY 1, April 23, 2009, Thursday

A. Registration - 8:15 - 8:45am

B. Opening Ceremonies - 8:50 - 9:00am

- Invocation

- National Anthem

- AVP on Social Networking and e-Business Conference 2009

1. Keynote Address - 9:00 - 9:30 am

- Ian Stewart, Head of Asia, Friendster

2. Harnessing the Top Social Media Sites - 9:30 - 10:00am

- Janette Toral, Founder, DigitalFilipino.com

A presentation of top social networks in the Philippines and the world and its characteristics and strengths; how can companies and entrepreneurs tap each social networks to promote their products and services.

3. Application Platforms Race to Micro-Payments - 10:00 - 11:00am

- Andrian Lee, General Manager, Asia Pay

- Friendster (Speaker, TBA)

Application platforms, such as, Facebook now has tens of thousands of applications. MySpace, which mostly relies on Google's OpenSocial platform, has 4,500 apps available to users, and 211 million applications have been installed. The iPhone, which only launched its App Store in July 2008, has more than 10,000 applications, and they've been downloaded 300 million times. Developments are now happening on the micro-payment side and this is the session that will provide updates.

TEA BREAK - 11:00 - 11:15am

4. Using Mobile Technologies to Extend Social Networking - 11:15 - 11:45am

- Jerome Almirante, Head, VAS and Data Services, Smart Communications, Inc.

This session will present the use of mobile technologies as a tool for extending social networking, such as -- the expansion of existing social networks into the mobile space (facebook, friendster, linked in); the creation of mobile-based micro blogging networks (twitter, plurk); the creation of mobile based social networks; the expansion of the mobile internet in the Philippines; the efforts of mobile operators to build bridges to social networks; and, the opportunities for both social network users and content providers.

LUNCH BREAK/EXHIBIT VIEWING/NETWORKING - 12:00nn - 1:30pm

5. Digital Marketing Through Online Games - 1:30 - 2:00pm

- Phil Cahiwat, Chief Content Officer, Level Up!

Another very popular form of advertising campaign plaguing the young market is advergaming in the Philippines. Level-up your product marketing and advertising campaign though online games! Learn from successful case studies of advergaming.

6. Advance Social Networking and Advertising - 2:00 - 3:30 pm

- Adonis Yap, President, sme.com.ph and Bizster.com

- Crisela Cervantes, Head Customer Services, ABS-CBN Interactive/Multiply

This session will explore the use of social networking sites by power users, SMEs, and businesses. Learn from various case studies of Bizster.com, Yahoo!, and Multiply.

TEA BREAK - 3:30 - 3:45pm

7. Enabling SMEs Through Internet and Other Technologies - 3:45 - 4:15pm

- Christian Lim, Product Manager, SMEG Marketing, PLDT SME Nation

Discusses the state of internet penetrate in the Philippines, especially the SMEs - how SMEs utilize broadband connectivity in their businesses and what are the emerging technologies that Filipino entrepreneurs can use.

8. The Next Generation Communication Services - 4:15 - 4:45pm

- Cyril Rocke, President, DataOne Asia

DAY 2, April 24, 2009, Friday

A. Registration - 8:15 - 8:45am

B. Opening Ceremonies - 8:50 - 9:00am

- Invocation

- National Anthem

- AVP on Social Networking and e-Business Conference 2009

1. User Keynote Address - 9:00 - 9:30am

- Azrael Coladilla, Blogger

2. Data Privacy in Social Networks - 9:30 - 10:00am

- Atty. JJ Disini, Professor, UP College of Law

With so much information being shared online, this session intends to discuss the various policies locally and global standards being adopted to protect user data.

3. Application Development Platform Updates - 10:00 - 11:00am

- Wilson Chua, CEO, Bitstop

- Cris Concepcion, Head, Sales and Business Operations, Yahoo! Philippines

Developer programs tackled for MSN, Friendster, Google, and Yahoo! What are the updates to learn from these developers?

TEA BREAK - 11:00 - 11:15am

4. Having a Start-Up Business in Web 3.0 Era - 11:15 - 11:45am

- Ranulf Goss, Technical Director, SunGame

Focuses on how new and current companies are adopting to the fast changing social networking business model to survive, attract investors, and thrive.

5. Social Networking Experience with Broadband Networks - 11:45am - 12:15nn

- Joevel E. Rivera, Vice President, Product Development and Management,

Bayan Telecommunications, Inc.

LUNCH BREAK/EXHIBIT VIEWING/NETWORKING - 12:15nn - 1:30pm

6. Search Engine Marketing and Optimization Best Practices - 1:30 - 2:30pm

- Wendy S. Ang, Founder, My Optimind Solutions

- Janette Toral, Founder, Digitalfilipino.com

Best practices on search engine marketing and optimization of web sites with case studies to illustrate and learn from.

7. CRM 2.0: CRM That Leverages The Social Web 2:30 - 3:00

- Alain Benedict Yap, Community Manager, G2iX

7. Philippine Music Surviving the Download Era - 3:30 - 4:00pm

- Jay Frank de Jesus, Founder, Titik Pilipino

Session explores how the Philippine music industry executives, online music vendors, composers, and artists embrace online streaming, online retail and music download, adapt this trend, takes advantage of e-Business, and spread the word through Internet-powered avid-followers here and abroad.

TEA BREAK - 3:30 - 3:45pm

8. The Best in Social Networking - Featured Winners in Photo-Sharing, Video-Sharing, Micro-Blogs, Social Network, Search Engine Marketing, and Blog. 3:45 - 5:00

- Winner, Social Network
- Winner, Photo-Sharing
- Winner, Video-Sharing
- Winner, Micro-Blogs
- Winner, Blog

- Winner, Search Engine Marketing

Who Should Attend:

Social Networkers, Bloggers, Managing Directors, General Managers, Corporate Strategist, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Buyers, Content Providers and those involved in marketing/advertising using the internet and mobile.

Registration Fee:

- P9,500.00 for 2 days inclusive of snacks, lunch, and conference kit.
- 15% for Digital Filipino Club and SME.com.ph Members
- 10% Early Bird with payment due March 16, 2009
- For a group of 5, One is FREE.

RESERVE A SEAT, SIGN UP NOW!

Please pass this invitation to interested friends and colleagues. Thank you.

For inquiries, please contact the Event Manager at
Telephone numbers; +632 - 8960639, 8960637, 8996216
Fax: +632 - 8960637, 8902101,
email: fiera@info.com.ph, visit web site: http://www.fmi.com.ph

Jerome Almirante - Smart Communications

2009-04-14T21:46:00.003+08:00

Jerome Almirante is Head of the VAS and Data Services Department of Smart Communications, where he has been for the past 10 years in a Marketing and Business / Product Development role. Furthermore, he:

Oversees the following businesses and revenue streams of Smart: Mobile Internet, Music and Rich Media, Gaming, Legacy Value-Added Services, Infotainment, Messaging and P2P services.
Handles Product Development revolving around Wireless Broadband and Internet Platforms.
Team currently handles content acquisition and content provider management

Career Highlights:

Doubled Smart's Mobile Internet and Data business to PHP 400 Million in 2007
Grew Smart's VAS and Data business from nil to a PHP 3 Billion ($72 Million) in 4 years.

Ian Stewart - Friendster

2009-04-14T10:27:00.001+08:00

Ian has been involved with youth marketing all his life; first as a consumer, then a student, and then working for the likes of Coca-Cola, Ogilvy, MTV, and his own youth agency Filter, which was acquired by Aegis. Ian returned for a second stint at MTV Asia in 2006, where he ran the regional business for the MTV brand. He joined Friendster in 2009 as their Asia Head and is loving the thrill of the social media space. Ian came to Asia 18 years ago from Sydney.

Andrian Lee - AsiaPay

2009-04-14T09:39:00.005+08:00

Andrian Lee has been an eCommerce advocate and entrepreneur for the past 9 years. Currently he is the General Manager, Philippines & Emerging Markets, for AsiaPay, a Hong Kong-based electronic payment gateway and ebusiness platform solutions used by 11 banks in 8 countries in Asia.

Andrian recently launched in the Philippines an affordable ecommerce service for commercial merchants with BDO. Andrian's recent exploits in the online mobile world included starting up the new media business for a Philippines online gaming company, Level Up and launching an online donation service for non-profit organizations.

He is spearheading the eBiz is eAsy campaign to accelerate the adoption of everything "e".

Andrian's coaches eCommerista workshops that reveal the potential of online business.

Invitation: 2nd Social Networking & e-Business Conference 2009

2009-03-31T11:04:00.002+08:00

Event Fact Sheet

The 2nd Social Networking and e-Business Conference 2009
'Reaching and Connecting to Customers Through Social Networks'

April 23-24, 2009
Grand Ballroom, Hotel Intercontinental, Makati City, Philippines

Presented By: Fiera de Manila, Inc. and DigitalFilipino Club

Express yourself, share your interest, post your photos, share your music, connect with friends, make new connections, and exchange insights --- this is now the growing trend of communications and engagement with your customers.

The phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is changing the landscape of marketing and e-Business.

Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks.

The Social Networking and e-Business Conference 2009 is an event geared towards companies and digital marketing/advertising professionals who are interested to use social networks for advertising/marketing their products and services. It is for dynamic companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services in the cyber world; and, gain knowledge as to how this industry is working and evolving.

More information:

Wendy Ang - MyOptimind

2009-03-30T17:59:00.000+08:00

Wendy Ang is the President and founder of Optimind Technology Solutions. Her Internet marketing career started in college when she started promoting herself online to get a side stint with an American software development firm.

She is currently working on SEO campaigns, web design and flash animation projects with several clients worldwide. Her local clients include Ayala Land, LBC, Robinsons Land, Sta. Lucia Realty Inc., and Moldex Corporation.

Wendy holds a bachelor's degree in Computer Science from De La Salle University.

Jay de Jesus - Titik Pilipino

2009-03-30T12:00:00.000+08:00

Jay de Jesus is the founder of Titik Pilipino - The Online Resource for Filipino Music. Jay has managed Titik Pilipino to become a multi-awarded website and one of the longest running OPM music websites on the internet.

Titik Pilipino is an online music website established in 1997, which has won several awards including Best Music Website in the 2003 Philippine Web Awards and 2008 Digital Filipino Web Awards. The website current receives a monthly average of 200,000 visitors and 4 million page views worldwide.

As an IT consultant, Jay holds a degree in Computer Science from Ateneo de Manila University. His internet expertise is derived from working for several web-based firms, an Internet Service Provider and managing a web development company. He has been a web developer, programmer and internet consultant for several client websites including Informatics, Institute of Philippine Culture, Royale Homes, Ajinomoto, Pinoy.tv, Musiko.com, Cebu Trade Fairs and ABS-CBN to name a few.

As a music consultant, Jay has 15 years experience with digital music starting as a musical arranger for Samsung, Sony and Precision Audio from 1994 to 1998. He has also been invited to judge various music-related competitions including the Awit Awards since 2006. Jay is also recognized by the Philippine Association of the Recording Industry (PARI) as a resource person for online music.

His hobbies include photography, blogging and songwriting.

Exhibitors & Sponsors

2009-03-30T11:16:00.005+08:00

We would like to thank the following sponsors & exhibitors at the Social Networking and eBusiness Conference 2009.

Admission to the exhibit area is free and is open from 9 am to 6 pm.

Sign-up as an exhibitor or sponsor today!

More to be added shortly...

Ranulf Goss - SunGame

2009-03-30T08:50:00.000+08:00

Ranulf Goss is currently the Technical Director of SunGame Inc., a US-based company specializing in online virtual worlds development and in the process of setting up the Manila operations of SunGame. As a programmer, he specializes in 3D game development, systems programming and database management. His previous work experiences includes being the global database administrator of Trend Micro Inc. and a producer for Matahari Studios Philippines (now known as Kuju Philippines). Also passionate about the game development industry, he has held the IGDA Manila Chapter Chairmanship for five years, and has spearheaded the creation of the Game Developers Association of the Philippines.

Speaker Presentation Guidelines

2009-03-16T05:00:00.002+08:00

Speakers in the Social Networking & eBusiness Conference are requested to take note of the following guidelines when preparing their presentation. This guide was prepared in response to the feedback we got last year. We appreciate all speakers cooperation regarding this matter to ensure that our 2009 conference will be most meaningful to participants.

1. Speakers, being experts, are expected to provide a big picture and strategic perspective in relation to their topic. This includes citing:

Industry statistics
Current players
Sharing of experience (case study)
Lessons learned
What developments can be expected in 2009?
How can participants take advantage & use what was presented to them?

2. With the above, company related slides should be no more than 30% of the total slides.

3. All speaker presentation materials should be e-mailed to the organizers on or before April 16, 2009.

4. Speaker profile and photo should be sent to the organizers no later than April 2, 2009.

Marketing & Sponsorship Opportunities

2009-01-06T20:40:00.004+08:00

Marketing Opportunities

Major Sponsorship Package - P 350,000.00 inclusive of taxes

4.0 sqm. (2x2) exhibit space
25 minutes presentation in the Conference
inclusion of corporate logo in event's marketing collaterals
free five (5) slots in the Conference
inclusion of corporate brochure and product literature in the Conference kit
free merchandising and hanging of corporate/product banners inside the Conference room

Exhibitor Only - P25,000.00 inclusive of taxes

4.0 sqm. (2x2) booth, complete with basic booth amenities, such as, wall panels, carpet, flourescent lighting, convenience outlet, negotiation table and chairs, and faschia.

Please click on the exhibit layout image to enlarge. There are limited slots available and you are encouraged to make a reservation today.

Conference Kit Sponsor - P150,000 inclusive of taxes.

Make your presence felt with conference delegates by sponsoring the conference kit and bags. You can insert your company brochures in the kit to be distributed to all delegates. Another value for money exposure which serves as a potent walking advertisement for your company.

Trade Show Directory Advertisement in CD Rom Format - P10,000 inclusive of taxes.

Be prominent. Advertise in Trade Show Directory. The Directory is distributed to visitors, conference delegates, VIPs, industry associations, and chamber of commerce nationwide. Gives you a year long value for money exposure. Full color ad in jpeg or pdf format.

Luncheon and Dinner Sponsorship - P300,000 inclusive of taxes.

Your company can sponsor lunches and dinners of the Conference. A chance for your company to be presented to Conference delegates, VIPs and guests catching their full and undivided attention.

For sponsorship details, please contact the Event Manager at
Telephone numbers; +632 - 8960639, 8960637, 8996216
Fax: +632 - 8960637, 8902101,
email: fiera@info.com.ph, visit web site: http://www.fmi.com.ph

Planning the Social Networking and eBusiness Conference 2009

2008-11-27T05:17:00.004+08:00

We are organizing the 2nd Social Networking and eBusiness Conference this April 23 and 24, 2009 at the Hotel Intercontinental, Makati City.

We will very much appreciate if you can share to us your thoughts on what topics you will be interested that we can include in the next event.

You are also encouraged to join our community or mailing list and be kept posted on developments.

Thank you!

Presentation Materials & Videos: Social Networking and eBusiness Conference 2008

2008-05-27T10:42:00.012+08:00

In behalf of Fiera de Manila and the DigitalFilipino.com Club, we would like to thank our sponsors, speakers, participants, and media for participating in our Social Networking and eBusiness Conference Philippines 2008.

DigitalFilipino.com Club Members can download the handouts at the club member site and view the presentation videos at the club social networking site.

Global Trends in Social Networking by David Jones of Friendster (31:47)

Creating Passionate Users by Gregory Kittelson of Groovenet (21:17)
Dynamics of Friendship and Dating Networks by Faith Ponte of Itzamatch (19:07)

Find more videos like this on DigitalFilipino.com Social Network
DigitalFilipino.com Club, SEO, Social Networking and LifeStreaming for Marketers (32:31)

Marketing through Social Networks - Online Gaming Communities by JC Medina of Level-Up Games (24:09)
Marketing through social networks by Hans Koch (25:18)
The Next Generation of E-Commerce Design by Andrian Lee of AsiaPay (34:19)
E-Commerce in Social Networks by Simon Paice of YesPayments (17:21)
Business Models for Social Network Sites by Donald Lim of Yehey.com (41:31)
Doing E-Commerce in Games and Virtual Worlds by Rodion Herrera of Avatrian LLC (21:44)
Friendster Developer Program by David Jones of Friendster.com (22:23)
Making money off social networks and communities besides ads by Gio Bacareza of Chikka.com (22:52)
Global Opportunities with Social Software Development by Jerome Gotangco of Morph Labs (24:23)
Improving User Experience in Social Networks by Luis Buenaventura of Syndeo Media (30:32)
Creating Portable Widgets by Mike McCullough of Groovenet (13:52)
The Internet and the Law by Atty. Michael Vernon Guerrero (46:26)

Thank you again!

Changing the Landscape of eBusiness and Advertising

2008-03-27T16:45:00.010+08:00

Invitation!

Be a global social networker in today's second generation Web 2.0 world. Catch the latest phenomena in internet marketing, web advertising, and electronic commerce by knowing the trade of how social media and digital networks help increase web site traffic, conversions, and revenue generation.

The Social Networking and eBusiness Conference Philippines 2008 is a pioneering and leading edge event for sharing and exchanging information about social networking as it changes the landscape of internet marketing, web advertising, and electronic commerce.

This Conference will roll out relevant issues in social networking and eBusiness as key to customer acquisition, conversion, and retention through digital networks marketing, business networking, affiliate program, social media, and online community building. Issues on building trust, reputation and privacy in digital social networks will also be discussed. The Conference will offer new ideas, new thinking on how to bring your marketing strategies and programs to the next level of digital platform, which is of Web 2.0 world.

This Conference is must for interactive & digital marketers, brand marketers, web masters, bloggers, and those involved in Internet marketing, web advertising, and electronic commerce in today's phenomena and recent boom in popularity of social networking.

Leading interactive marketing companies, technology providers, software vendors, Internet & web services providers, IT and management consulting companies, mobile & wireless, telecom companies, training institutes, software development companies, e-banking and financial institutions, content providers, and government agencies will showcase and demonstrate the latest Internet/wireless & mobile/e-commerce/e-business solutions, technologies, and innovations at the exhibit floor.

In this connection, we would like to invite your company to be one of our Corporate Sponsors, Exhibitors, or to send delegates/participants to this event. Attached are details of the event for your reference.

For more information, please call: Ms. Maricor Tornea and Angie Tuzon, Project Managers, at telephone numbers: +632- 896-0639, 896-0637, 899-6216, email: fiera@info.com.ph, visit web site: http://www.fmi.com.ph.

Thank you and we look forward to your favorable participation in this Conference.

Exhibitors

2008-03-27T16:36:00.007+08:00

Visit the following exhibitors at the Social Networking and eBusiness Conference 2008 at the Hotel Intercontinental, Makati City.

Admission to the exhibit area is free and is open from 10 am to 6 pm.

American Technologies Inc. (http://www.ati.com.ph)
AsiaPay (http://www.asiapay.com)
Bayan Telecommunications (http://www.bayan.com.ph)
Business Mirror (http://www.businessmirror.com.ph)
Business World Online (http://www.bworldonline.com)
Citibank (http://www.citibank.com.ph)
DMCI Homes (http://www.dmcihomes.com)
Friendster (http://www.friendster.com)
Gencars Isuzu - Makati (http://www.isuzu-gencars.com)
Graphic Sales Center, Inc.
Inquirer Interactive (http://www.inquirer.net)
Intermatrix Document Solutions, Inc.
Level Up! Games Philippines (http://www.levelupgames.ph/)
Megaworld Corporation (http://www.megaworldcorp.com/)
Oxford Distributors (http://www.enegosyo.ph)
Yehey.com (http://www.yehey.com)

Sign-up as an exhibitor or sponsor today!

Rodion Herrera - Avatrian, LLC.

2008-03-25T11:31:00.002+08:00

Rodion Herrera is the creative director for Avatrian, LCC, a full-service metaverse consultancy and content creation agency based in Cebu City.

As a freelance content creator since the early 2000’s, his virtual creations have been featured in various websites and blogs that cater to games, simulations and virtual worlds. As creative director for Avatrian he has managed dozens of projects in the virtual world of Second Life for clients worldwide . He also worked for two Mindanao State University campuses as a Media Production Specialist, Office Productivity Applications Support, and college instructor."

Atty. Michael Vernon Guerrero - Philippine Commons

2008-03-25T11:14:00.003+08:00

Atty. Michael Vernon "Berne" Guerrero finished Political Science and, subsequently, Law. He is currently a partner in the Ocampo Santos Nunez Lomangaya and Guerrero law office, a professor in a paralegal course offered by the Institute of Continuing Legal Studies and Education, the deputy director of the e-law Center and the Information and Technology Center of the Arellano University School of Law, the deputy project lead for Creative Commons in the Philippines, and a proponent of the Philippine Commons (specifically thrusts towards Open Education and Free Culture), among others.

He has written a book, planted a tree, but still has to have children. He was a visual artist in a past life.

Giovanni Bacareza - Chikka

2008-03-18T11:36:00.003+08:00

Experienced executive in international business management and operations, Giovanni Bacareza is currently, the Director for Business Development at Chikka Asia Inc. He is responsible for identifying and seizing business opportunities in the North and South America, and also manages the company’s operations in the said region.

Prior to his post at Chikka, he was vice president of Manila-based Ajonet Holdings Inc., an investment holding company where he was involved in P&L management, strategic planning, and technology development in both large multinationals and small startups.

In March of 2002, he garnered QNET Communications Inc., a nomination for “Best Public Communications Kiosk,” at the Kiosk Excellence Awards in Florida. Giovanni then, headed QNET Communications Inc., as chief-executive officer (CEO).

Giovanni was also involved in I.T. systems, both in the Philippines and abroad. These companies include New York-based Freelance.com, where Giovanni was country and regional director for the Philippines and Asia (2000); Microsoft Philippines Inc., where as a manager of the Business Productivity Group, he oversaw all channel and customer marketing, and also conceptualized and implemented marketing strategies for Microsoft’s products and programs (1999); Telefonica De España (1994-1996), the Spanish national telephone company, where he received management training in Financial Systems, Information Technology and International Operations in the Mobile Division.

Hans A. Koch - syndeo::media

2008-03-18T11:09:00.003+08:00

Hans A. Koch is co-Founder and Search Division President of syndeo::media. He handled more than two dozen clients serving various search engine and Internet marketing needs.

Prior to that, he worked as a sales and search engine marketing specialist for Pandora Squared.

Gregory Kittelson - GrooveNet

2008-03-07T10:17:00.003+08:00

Gregory "Greg" Kittelson is the Co-Founder and President of GrooveNet, a virtual world social network in the Philippines.

He is also the co-founder and head of business development for Mobius (Digital Media Exchange).

Earlier on, he was the head of sales and marketing for FBM Software.

Marketing and Sponsorship Opportunities

2008-02-21T13:05:00.003+08:00

Major Sponsorship Package - P 350,000.00 inclusive of taxes

4.0 sqm. (2x2) exhibit space
25 minutes presentation in the Conference
inclusion of corporate logo in event's marketing collaterals
free five (5) slots in the Conference
inclusion of corporate brochure and product literature in the Conference kit
free merchandising and hanging of corporate/product banners inside the Conference room

Exhibitor Only - P25,000.00 inclusive of taxes

4.0 sqm. (2x2) booth, complete with basic booth amenities, such as, wall panels, carpet, flourescent lighting, convenience outlet, negotiation table and chairs, and faschia.

Conference Kit Sponsor - P150,000 inclusive of taxes

Make your presence felt with conference delegates by sponsoring the conference kit and bags. You can insert your company brochures in the kit to be distributed to all delegates. Another value for money exposure which serves as a potent walking advertisement for your company.

Trade Show Directory Advertisement in CD Rom Format - P10,000 inclusive of taxes

Be prominent. Advertise in Trade Show Directory. The Directory is distributed to visitors, conference delegates, VIPs, industry associations, and chamber of commerce nationwide. Gives you a year long value for money exposure. Full color ad in jpeg or pdf format.

Luncheon and Dinner Sponsorship - P300,000 inclusive of taxes.

Your company can sponsor lunches and dinners of the Conference. A chance for your company to be presented to Conference delegates, VIPs and guests catching their full and undivided attention.

For details, please contact the Event Manager at telephone numbers; +632 - 8960639, 8960637, 8996216

Fax: +632 - 8960637, 8902101,
To inquire about sponsorship, please e-mail: fiera@info.com.ph
visit web site: http://www.fmi.com.ph

Conference Program

2008-02-21T13:03:00.022+08:00

RESERVE A SEAT, SIGN UP NOW!

KEY CONFERENCE TOPICS
DAY 1, May 20, 2008, Tuesday

1. Evolution of Social Networks
As the Internet becomes popular and friendly, every Internet user is able to form their own social networks in various forms such as chat, forums, discussion groups, web sites, blogs, trading or auction, photos, web-to-mobile phone text messaging, wikis, file-sharing, and web sites that serve as a meeting point for users to share personal developments and connect to other people. This track covers the various developments and where will it go.

Keynote: Social Network Analysis
Dynamics of social networks, its potential, challenges, and growth.

Speaker: David Jones, Vice President - Friendster

2. Creating Passionate Users

Speakers: Gregory Kittelson, CEO - GrooveNet

3. Dynamics of Friendship and Dating Networks

Speaker: Faith Ponte, ItzaMatch

4. Search Engine Optimization, Social Media, and Lifestreaming in the Philippines

Speaker: Janette Toral, DigitalFilipino Club

5. Marketing and Communications in Social Networks
The Internet has become social and presents new challenges for businesses to be heard amidst the noise. The power of the user is growing in terms of controlling their information and whom they only want to heard of. Are you capable to engage in this new space?

5.1. Profile of the social-network-powered Consumer
What is the profile of social network user today? State of the social network

Speaker: Leah Besa-Jimenez, General Manager, Proximity Philippines

5.2 Marketing through Social Networks
Marketing and advertising campaigns through social networks.

Speaker: Hans A. Koch, Search Division President - syndeo::media

5.3 Marketing through Social Networks: In-Game (case study)

Speaker: Jose Carlos Medina, New Media Director - Level-Up Games

-------------------------------------

DAY 2, May 21, 2008, Wednesday

1. E-Commerce in a Social Network Environment

Speaker:

Andrian Lee, CEO, AsiaPay
Simon Paice, CEO, YesPayments

2. Business Models for Social Networks

Speaker: Donald Patrick Lim, CEO - Yehey.com

3. Doing E-Commerce in Games and Virtual Worlds

Speaker: Rodion Herrera, Creative Director - Avatrian, LLC.

4. Application Development Platform Opportunities
Panel to tackle how to create a social network application, portable widgets, working with big players, and funding opportunities in their application development platform programs.

Speakers:

David Jones, Vice President - Friendster

Giovanni Bacareza, Business Development Director - Chikka
Jerome Gotangco, Platform & Infrastructure Manager, Morph Labs, Inc

5. Improving User Experience in Social Networks

Speaker: Luis Buenaventura, President - syndeo::media

6. Creating Portal Widgets

Speaker: Mike McCullough, GrooveNet

7. Social Network Legal Challenges - There are legal challenges in building and being part
of social networks. This includes user data protection, libel, copyright violation, hacking,
pornography, among others. This session discusses this and how can you protect yourself.

Speaker: Atty. Michael Vernon Guerrero - Philippine Commons

Registration Fee: P8,500.00 for 2 days inclusive of snacks, lunch, and conference kit.

Discounts: and Early Bird Payment:
- 15% for Digital Filipino Club Members
- 10% for Early Bird with payment due March 30, 2008
- For a group of 5, One is free.

RESERVE A SEAT, SIGN UP NOW!

For details, please contact the Event Manager at telephone numbers; +632 - 8960639, 8960637, 8996216

Fax: +632 - 8960637, 8902101,
Email: fiera@info.com.ph
visit web site: http://www.fmi.com.ph

Please pass this invitation to interested friends and colleagues. Thank you.

Who Should Attend

2008-02-21T12:59:00.004+08:00

Target participant and audience for the Social Networking and eBusiness Conference Philippines 2008 are:

Direct Marketing Managers
Database Managers
IT Managers
Brand Managers
Product Managers
Advertising Managers
Corporate Communication Managers
Marketing Managers
Media Managers
Content Providers
Social Networkers
Bloggers
Web 2.0 Practitioners
General Managers / Managing Directors
CEOs
CRM Managers
Those involved in marketing/advertising using the internet and mobile