Tuesday, January 5, 2010

Invitation: The 3rd Social Networking Conference 2010

Theme: 'Connecting to the World Through Social Networks'

April 22-23, 2010
Grand Ballroom, Hotel Intercontinental, Makati City, Philippines

Presented By: Fiera de Manila, Inc. and DigitalFilipino Club

What's On in Social Networking Conference?

Social Networking is fad and cutting edge! It has proven to strongly influence public opinion, shape important decisions, link corporate networks and friends, reach to millions of audiences and target markets, disseminate informaton, and change the landscape of doing marketing, advertising, and business.

Are you in Facebook, Yahoo, Friendster, YouTube, Twitter, Multiply, MySpace, LinkedIn, Digg, Orkut and many more? If not, now is the time to be present in these social networks!

Connect to the world through social networks. Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on social networks.

The Social Networking Conference 2010 is an event geared towards companies and digital marketing/advertising professionals and buisnessmen/entrepreneurs who are interested to use social networks for advertising/marketing their products and services. It is for dynamic and innovative companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services through social networks; and, gain knowledge as to how this industry is working and evolving.

Who Should Attend:

Social Networkers, Bloggers, Managing Directors, General Managers, Digital Strategist, CRM Managers, Direct Marketing Managers, Database Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Managers, Content Providers, Web Developers, and those involved in marketing/advertising using the internet and mobile.



DAY 1, April 22, 2010, Thursday

8:00 - 9:00 - Registration

9:00- 9:05 - Invocation

9:05 - 9:10 - National Anthem

9:10 - 9:40 - Keynote Address - The Cacophony of User Generated Content is the Web
Speaker: MARIA A. RESSA, Senior Vice-President, ABS-CBN News & Current Affairs and Managing Director, ANC

9:50 - 10:20 - The Future of Social Networking and Social Norms
Speaker: PAUL PAPADIMITRIOU, Digital Intelligence Strategist,
Driving Left, Limassol and Tokyo

10:20 - 10:30 Tea Break

10:30 - 11:00 - Social Media Advertising: Measuring Effectiveness
Speaker: PAUL JOHN M. PE√ĎA, Head - Digital Marketing, Globe Telecom, Inc.

11:00 - 12:00nn - Social Media Marketing Strategies Insights and Lessons Learned
Speakers: JUAN ARMANDO V. ROJO,Vice President, Corporate Brand and Communications, Bayan Telecommunications; ALEX DAN TACDERAS, Brand Manager, Kraft Foods

12:00nn - 1:30pm - Lunch Break

PM Schedule

1:30 - 2:00pm - Social Media to Promote Philippine Tourism
Speaker: EDUARDO MAPA JR., Managing Director, Media Contacts Manila

2:00 - 2:30 - Video as a Powerful Social Media Application
Speaker: BYRON GARCIA, Social Media Consultant - Cebu

2:30 - 3:00 - Using Social Media to Disseminate CSR Programs
Speaker: ROSAN CRUZ, Assistant Vice President of Group Public Relations, BENPRES Holdings Corporation

3:00 - 3:30 - Harnessing the Power of Social Media by Yahoo!
Speaker: JOEY ALARILLA, Social Media Editor, Yahoo! Southeast Asia

3:30 - 3:40 - Tea Break

3:40 - 4:10 - Why 2010 is the Year of Mobile Social Networking
Speaker: JIM AYSON, Senior Product Manager, VAS & DATA Services/WCD, SMART Communications Inc.

4:10 - 5:00 - The DigitalFilipino Social Networking Awards Ceremonies 2010

DAY 2, April 23, 2010, Friday

AM Schedule

8:00 - 9:00am - Registration

9:00 - 9:05 - Invocation

9:05 - 9:10 - National Anthem

9:10 - 9:40 - Becoming Larger Than Life Through Social Networks

9:40 - 10:10 - Social Media Study by DigitalFilipino
Speaker: JANETTE TORAL, Founder, DigitalFilipino

10:10 - 10:20 - Tea Break

10:20 - 11:20 - Using Social Media in Political Campaign and Voters Education
Speakers: RACQUEL CAGURANGAN, PoliticalArena.com and
NICK B. FONTANILLA, Ph.D., President, The Asia-Pacific Centre for Research, Inc. and President, Philippine Marketing Association (PMA)

11:20 - 12:00 nn - How Brands are Becoming the Media (and Why Your Brand Should Do The Same)
Speaker: LEAH CAMILLA R. BESA-JIMENEZ, General Manager, Proximity Philippines

12:00nn - 1:30pm - Lunch Break

PM Schedule

1:30 - 2:00 - Pitching Social Media Marketing to Clients
Speaker: BRAD GEISER, Co-Founder, GeiserMaclang Marketing Communications Inc.

2:00 - 2:30 - Using Social Media in Search Engine Marketing Campaigns and It Influences Your Search Engine Rankings
Speaker: JANETTE TORAL, Founder, DigitalFilipino

2:30 - 3:00 - Is E-Mail Marketing Dead in the Age of Social Networks?
Speaker: CHINIE HIDALGO-DIAZ, Marketing Director, Teleforce Asia Inc.

3:00 - 3:10 - Tea Break

3:10 - 4:10 - Case Study Presentations of Winners in DigitalFilipino Social Networking Awards 2010
Speakers: 3 Winners

4:10 - 4:40 - Technology Presentation
Speaker: JON-TJIN KEE, Senior Consultant, SEA, EyeBlaster

4:40 - End of Conference.

APPLICATION FORM - Fax to +632-8960637, 8902101 or email digitalfilipino@gmail.com

YES! I/We would like to attend the 3rd Social Networking Conference 2010 on April 22-23, 2010. Please reserve conference slot/s.

Name _____________________________________________
Position ____________________________________________
Company ___________________________________________
Complete Address_____________________________________
Telephone __________________________________________
Fax _______________________________________________
Mobile _____________________________________________
Email ______________________________________________
Website (if any) _______________________________________

Registration Fees:

  • Early Bird Payment NOW until February 15, 2010 - P10,000.00 for 2 days.
  • February 16-30 March 2010 - P11,000.00 for 2 days.
  • April 01-23, 2010 - P11,500.00 for 2 days.
  • After April 23, 2010 - P12,500.00 for 2 days.


  • Package of 5 :+ 1 Free
  • DigitalFilipino Club Members - 15% discount on fees following payment period scheme.
  • Per Day Registration Fee - 50% of fees following payment period scheme.

Important Note: Fees are inclusive of snacks, lunch, and conference kit.

Sponsorship Opportunities:

  • Exhibitor Only - P25,000.00 inclusive of taxes
    - 4.0 sqm. (2x2) booth, complete with basic booth amenities, such as, wall panels, carpet, flourescent lighting, convenience outlet, negotiation table and chairs, and faschia. (Please see exhibit layout for space/booth reservation.)
  • Corporate Sponsorship - P250,000 inclusive of taxes.
    Get stronger visibility, branding awareness, and Presentor status. Be a Corporate Sponsor. Avail of special package of amenities to push for your brand all over the conference.
    - a presentation for 30 minutes in the conference
    - merchandising rights inside the conference room and exhibit areas
    - airing of corporate TVCs/material in the conference maximum of 2 minutes
    - free five (5) conference slots
    - free inclusion of corporate and prouduct literature in the conference bags
    - inclusion of corporate logos in conference materials, such as, DM flyer, website, AVPs, CDs.
    - mention in conference press releases
    - 100 blog post campaign exposure (through Blog4Reviews)
  • Conference Bag Sponsor - P150,000 inclusive of taxes.
    Make your presence felt with conference delegates by sponsoring the conference kit and bags. You can insert your company brochures in the kit to be distributed to all delegates. Another value for money exposure which serves as a potent walking advertisement for your company.
  • Trade Show Directory Advertisement in CD Rom Format - P10,000 inclusive of taxes.
    Be prominent. Advertise in Trade Show Directory. The Directory is distributed to visitors, conference delegates, VIPs, industry associations, and chamber of commerce nationwide. Gives you a year long value for money exposure. Full color ad in jpeg or pdf format.
  • Luncheon Sponsorship - P200,000 inclusive of taxes.
    Your company can sponsor lunches of the Conference. A chance for your company to be presented to Conference delegates, VIPs and guests catching their full and undivided attention.
  • Social Networking Awards Sponsorship - P200,00 inclusive of taxes
    Presentation during awards ceremony, logo inclusion, 10-days webinar sponsorship recognition (March 15-25), and participation in actual awards giving. Fifty (50) blog post campaign exposure (through Blog4Reviews)