Thursday, June 25, 2009

Presentation Materials & Videos: Social Networking and eBusiness Conference 2009

In behalf of Fiera de Manila and the Club, we would like to thank our sponsors, speakers, participants, and media for participating in our Social Networking and eBusiness Conference Philippines 2009. Club Members can download the handouts at the club member site and view the presentation videos at the club social networking site.

More video links to be added here.

Wednesday, April 15, 2009

Conference Agenda

Leveraging on Social Media Sites

What works in digital marketing during tough times?

Social Networking has evolved into a powerful marketing medium. The phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is rapidly changing marketing and advertising campaigns and e-business.

Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks. Learn how social networking works!

Venue: Grand Ballroom of Hotel Intercontinental, Ayala Center, Makati City

KEY CONFERENCE TOPICS (still subject to improvement)

DAY 1, April 23, 2009, Thursday

A. Registration - 8:15 - 8:45am
B. Opening Ceremonies - 8:50 - 9:00am

- Invocation
- National Anthem
- AVP on Social Networking and e-Business Conference 2009

1. Keynote Address - 9:00 - 9:30 am
- Ian Stewart, Head of Asia, Friendster

2. Harnessing the Top Social Media Sites - 9:30 - 10:00am
- Janette Toral, Founder,

A presentation of top social networks in the Philippines and the world and its characteristics and strengths; how can companies and entrepreneurs tap each social networks to promote their products and services.

3. Application Platforms Race to Micro-Payments - 10:00 - 11:00am
- Andrian Lee, General Manager, Asia Pay
- Friendster (Speaker, TBA)

Application platforms, such as, Facebook now has tens of thousands of applications. MySpace, which mostly relies on Google's OpenSocial platform, has 4,500 apps available to users, and 211 million applications have been installed. The iPhone, which only launched its App Store in July 2008, has more than 10,000 applications, and they've been downloaded 300 million times. Developments are now happening on the micro-payment side and this is the session that will provide updates.

TEA BREAK - 11:00 - 11:15am

4. Using Mobile Technologies to Extend Social Networking - 11:15 - 11:45am
- Jerome Almirante, Head, VAS and Data Services, Smart Communications, Inc.
This session will present the use of mobile technologies as a tool for extending social networking, such as -- the expansion of existing social networks into the mobile space (facebook, friendster, linked in); the creation of mobile-based micro blogging networks (twitter, plurk); the creation of mobile based social networks; the expansion of the mobile internet in the Philippines; the efforts of mobile operators to build bridges to social networks; and, the opportunities for both social network users and content providers.


5. Digital Marketing Through Online Games - 1:30 - 2:00pm
- Phil Cahiwat, Chief Content Officer, Level Up!
Another very popular form of advertising campaign plaguing the young market is advergaming in the Philippines. Level-up your product marketing and advertising campaign though online games! Learn from successful case studies of advergaming.

6. Advance Social Networking and Advertising - 2:00 - 3:30 pm
- Adonis Yap, President, and
- Crisela Cervantes, Head Customer Services, ABS-CBN Interactive/Multiply
This session will explore the use of social networking sites by power users, SMEs, and businesses. Learn from various case studies of, Yahoo!, and Multiply.

TEA BREAK - 3:30 - 3:45pm

7. Enabling SMEs Through Internet and Other Technologies - 3:45 - 4:15pm
- Christian Lim, Product Manager, SMEG Marketing, PLDT SME Nation

Discusses the state of internet penetrate in the Philippines, especially the SMEs - how SMEs utilize broadband connectivity in their businesses and what are the emerging technologies that Filipino entrepreneurs can use.

8. The Next Generation Communication Services - 4:15 - 4:45pm
- Cyril Rocke, President, DataOne Asia

DAY 2, April 24, 2009, Friday

A. Registration - 8:15 - 8:45am

B. Opening Ceremonies - 8:50 - 9:00am

- Invocation
- National Anthem
- AVP on Social Networking and e-Business Conference 2009

1. User Keynote Address - 9:00 - 9:30am
- Azrael Coladilla, Blogger

2. Data Privacy in Social Networks - 9:30 - 10:00am
- Atty. JJ Disini, Professor, UP College of Law
With so much information being shared online, this session intends to discuss the various policies locally and global standards being adopted to protect user data.

3. Application Development Platform Updates - 10:00 - 11:00am
- Wilson Chua, CEO, Bitstop
- Cris Concepcion, Head, Sales and Business Operations, Yahoo! Philippines
Developer programs tackled for MSN, Friendster, Google, and Yahoo! What are the updates to learn from these developers?

TEA BREAK - 11:00 - 11:15am

4. Having a Start-Up Business in Web 3.0 Era - 11:15 - 11:45am
Focuses on how new and current companies are adopting to the fast changing social networking business model to survive, attract investors, and thrive.

5. Social Networking Experience with Broadband Networks - 11:45am - 12:15nn
- Joevel E. Rivera, Vice President, Product Development and Management,
Bayan Telecommunications, Inc.


6. Search Engine Marketing and Optimization Best Practices - 1:30 - 2:30pm
- Janette Toral, Founder,
Best practices on search engine marketing and optimization of web sites with case studies to illustrate and learn from.

7. CRM 2.0: CRM That Leverages The Social Web 2:30 - 3:00
- Alain Benedict Yap, Community Manager, G2iX

7. Philippine Music Surviving the Download Era - 3:30 - 4:00pm
Session explores how the Philippine music industry executives, online music vendors, composers, and artists embrace online streaming, online retail and music download, adapt this trend, takes advantage of e-Business, and spread the word through Internet-powered avid-followers here and abroad.

TEA BREAK - 3:30 - 3:45pm

8. The Best in Social Networking - Featured Winners in Photo-Sharing, Video-Sharing, Micro-Blogs, Social Network, Search Engine Marketing, and Blog. 3:45 - 5:00

- Winner, Social Network
- Winner, Photo-Sharing
- Winner, Video-Sharing
- Winner, Micro-Blogs
- Winner, Blog
- Winner, Search Engine Marketing

Who Should Attend:

Social Networkers, Bloggers, Managing Directors, General Managers, Corporate Strategist, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Buyers, Content Providers and those involved in marketing/advertising using the internet and mobile.

Registration Fee:

- P9,500.00 for 2 days inclusive of snacks, lunch, and conference kit.
- 15% for Digital Filipino Club and Members
- 10% Early Bird with payment due March 16, 2009
- For a group of 5, One is FREE.


Please pass this invitation to interested friends and colleagues. Thank you.

For inquiries, please contact the Event Manager at
Telephone numbers; +632 - 8960639, 8960637, 8996216
Fax: +632 - 8960637, 8902101,
email:, visit web site:

Tuesday, April 14, 2009

Jerome Almirante - Smart Communications

Jerome Almirante is Head of the VAS and Data Services Department of Smart Communications, where he has been for the past 10 years in a Marketing and Business / Product Development role. Furthermore, he:
  • Oversees the following businesses and revenue streams of Smart: Mobile Internet, Music and Rich Media, Gaming, Legacy Value-Added Services, Infotainment, Messaging and P2P services.
  • Handles Product Development revolving around Wireless Broadband and Internet Platforms.
  • Team currently handles content acquisition and content provider management
Career Highlights:
  • Doubled Smart's Mobile Internet and Data business to PHP 400 Million in 2007
  • Grew Smart's VAS and Data business from nil to a PHP 3 Billion ($72 Million) in 4 years.

Ian Stewart - Friendster

Ian has been involved with youth marketing all his life; first as a consumer, then a student, and then working for the likes of Coca-Cola, Ogilvy, MTV, and his own youth agency Filter, which was acquired by Aegis. Ian returned for a second stint at MTV Asia in 2006, where he ran the regional business for the MTV brand. He joined Friendster in 2009 as their Asia Head and is loving the thrill of the social media space. Ian came to Asia 18 years ago from Sydney.

Andrian Lee - AsiaPay

Andrian Lee has been an eCommerce advocate and entrepreneur for the past 9 years. Currently he is the General Manager, Philippines & Emerging Markets, for AsiaPay, a Hong Kong-based electronic payment gateway and ebusiness platform solutions used by 11 banks in 8 countries in Asia.

Andrian recently launched in the Philippines an affordable ecommerce service for commercial merchants with BDO. Andrian's recent exploits in the online mobile world included starting up the new media business for a Philippines online gaming company, Level Up and launching an online donation service for non-profit organizations.

He is spearheading the eBiz is eAsy campaign to accelerate the adoption of everything "e".

Andrian's coaches eCommerista workshops that reveal the potential of online business.

Tuesday, March 31, 2009

Invitation: 2nd Social Networking & e-Business Conference 2009

Event Fact Sheet

The 2nd Social Networking and e-Business Conference 2009
'Reaching and Connecting to Customers Through Social Networks'

April 23-24, 2009
Grand Ballroom, Hotel Intercontinental, Makati City, Philippines

Presented By: Fiera de Manila, Inc. and DigitalFilipino Club

Express yourself, share your interest, post your photos, share your music, connect with friends, make new connections, and exchange insights --- this is now the growing trend of communications and engagement with your customers.

The phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is changing the landscape of marketing and e-Business.

Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks.

The Social Networking and e-Business Conference 2009 is an event geared towards companies and digital marketing/advertising professionals who are interested to use social networks for advertising/marketing their products and services. It is for dynamic companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services in the cyber world; and, gain knowledge as to how this industry is working and evolving.

More information:

Monday, March 30, 2009

Wendy Ang - MyOptimind

Wendy Ang is the President and founder of Optimind Technology Solutions. Her Internet marketing career started in college when she started promoting herself online to get a side stint with an American software development firm.

She is currently working on SEO campaigns, web design and flash animation projects with several clients worldwide. Her local clients include Ayala Land, LBC, Robinsons Land, Sta. Lucia Realty Inc., and Moldex Corporation.

Wendy holds a bachelor's degree in Computer Science from De La Salle University.

Jay de Jesus - Titik Pilipino

Jay de Jesus is the founder of Titik Pilipino - The Online Resource for Filipino Music. Jay has managed Titik Pilipino to become a multi-awarded website and one of the longest running OPM music websites on the internet.

Titik Pilipino is an online music website established in 1997, which has won several awards including Best Music Website in the 2003 Philippine Web Awards and 2008 Digital Filipino Web Awards. The website current receives a monthly average of 200,000 visitors and 4 million page views worldwide.

As an IT consultant, Jay holds a degree in Computer Science from Ateneo de Manila University. His internet expertise is derived from working for several web-based firms, an Internet Service Provider and managing a web development company. He has been a web developer, programmer and internet consultant for several client websites including Informatics, Institute of Philippine Culture, Royale Homes, Ajinomoto,,, Cebu Trade Fairs and ABS-CBN to name a few.

As a music consultant, Jay has 15 years experience with digital music starting as a musical arranger for Samsung, Sony and Precision Audio from 1994 to 1998. He has also been invited to judge various music-related competitions including the Awit Awards since 2006. Jay is also recognized by the Philippine Association of the Recording Industry (PARI) as a resource person for online music.

His hobbies include photography, blogging and songwriting.

Exhibitors & Sponsors

We would like to thank the following sponsors & exhibitors at the Social Networking and eBusiness Conference 2009.

Admission to the exhibit area is free and is open from 9 am to 6 pm.
  1. Aspendos International Corp. (
  2. Bayan Telecommunications (
  3. Businessworld Publishing Corporation (
  4. CardPlus Marketing / Citibank, N.A.
  5. DataOne Asia Philippines (
  6. DMCI Homes (
  7. ePLDT (
  8. Friendster (
  9. GA Printing Inc. (
  10. Level Up! Games Philippines (
  11. Net25 (
  12. Philippine Business Daily Mirror Publishing, Inc. (
  13. (
  14. PLDT SME (
  15. Smart Communications Inc. (
  16. The Radio Partners (
  17. Tridel Technologies, Inc. (
  18. Yahoo! Philippines (
Sign-up as an exhibitor or sponsor today!

More to be added shortly...

Ranulf Goss - SunGame

Ranulf Goss is currently the Technical Director of SunGame Inc., a US-based company specializing in online virtual worlds development and in the process of setting up the Manila operations of SunGame. As a programmer, he specializes in 3D game development, systems programming and database management. His previous work experiences includes being the global database administrator of Trend Micro Inc. and a producer for Matahari Studios Philippines (now known as Kuju Philippines). Also passionate about the game development industry, he has held the IGDA Manila Chapter Chairmanship for five years, and has spearheaded the creation of the Game Developers Association of the Philippines.

Monday, March 16, 2009

Speaker Presentation Guidelines

Speakers in the Social Networking & eBusiness Conference are requested to take note of the following guidelines when preparing their presentation. This guide was prepared in response to the feedback we got last year. We appreciate all speakers cooperation regarding this matter to ensure that our 2009 conference will be most meaningful to participants.

1. Speakers, being experts, are expected to provide a big picture and strategic perspective in relation to their topic. This includes citing:
  • Industry statistics
  • Current players
  • Sharing of experience (case study)
  • Lessons learned
  • What developments can be expected in 2009?
  • How can participants take advantage & use what was presented to them?
2. With the above, company related slides should be no more than 30% of the total slides.

3. All speaker presentation materials should be e-mailed to the organizers on or before April 16, 2009.

4. Speaker profile and photo should be sent to the organizers no later than April 2, 2009.

Tuesday, January 6, 2009

Marketing & Sponsorship Opportunities

Marketing Opportunities

Major Sponsorship Package - P 350,000.00 inclusive of taxes
  • 4.0 sqm. (2x2) exhibit space
  • 25 minutes presentation in the Conference
  • inclusion of corporate logo in event's marketing collaterals
  • free five (5) slots in the Conference
  • inclusion of corporate brochure and product literature in the Conference kit
  • free merchandising and hanging of corporate/product banners inside the Conference room
Exhibitor Only - P25,000.00 inclusive of taxes
  • 4.0 sqm. (2x2) booth, complete with basic booth amenities, such as, wall panels, carpet, flourescent lighting, convenience outlet, negotiation table and chairs, and faschia.
Please click on the exhibit layout image to enlarge. There are limited slots available and you are encouraged to make a reservation today.

Conference Kit Sponsor - P150,000 inclusive of taxes.

Make your presence felt with conference delegates by sponsoring the conference kit and bags. You can insert your company brochures in the kit to be distributed to all delegates. Another value for money exposure which serves as a potent walking advertisement for your company.

Trade Show Directory Advertisement in CD Rom Format - P10,000 inclusive of taxes.

Be prominent. Advertise in Trade Show Directory. The Directory is distributed to visitors, conference delegates, VIPs, industry associations, and chamber of commerce nationwide. Gives you a year long value for money exposure. Full color ad in jpeg or pdf format.

Luncheon and Dinner Sponsorship - P300,000 inclusive of taxes.

Your company can sponsor lunches and dinners of the Conference. A chance for your company to be presented to Conference delegates, VIPs and guests catching their full and undivided attention.

For sponsorship details, please contact the Event Manager at
Telephone numbers; +632 - 8960639, 8960637, 8996216
Fax: +632 - 8960637, 8902101,
email:, visit web site: