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Ian has been involved with youth marketing all his life; first as a consumer, then a student, and then working for the likes of Coca-Cola, Ogilvy, MTV, and his own youth agency Filter, which was acquired by Aegis. Ian returned for a second stint at MTV Asia in 2006, where he ran the regional business for the MTV brand. He joined
Friendster in 2009 as their Asia Head and is loving the thrill of the social media space. Ian came to Asia 18 years ago from Sydney.
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