
Ian has been involved with youth marketing  all his life; first as a consumer, then a student, and then working  for the likes of Coca-Cola, Ogilvy, MTV, and his own youth agency Filter,  which was acquired by Aegis. Ian returned for a second stint at MTV  Asia in 2006, where he ran the regional business for the MTV brand.  He joined 
Friendster in 2009 as their Asia Head and is loving the thrill  of the social media space. Ian came to Asia 18 years ago from Sydney.
 
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