Wednesday, April 15, 2009

Conference Agenda

Leveraging on Social Media Sites

What works in digital marketing during tough times?

Social Networking has evolved into a powerful marketing medium. The phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is rapidly changing marketing and advertising campaigns and e-business.

Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks. Learn how social networking works!

Venue: Grand Ballroom of Hotel Intercontinental, Ayala Center, Makati City

KEY CONFERENCE TOPICS (still subject to improvement)

DAY 1, April 23, 2009, Thursday

A. Registration - 8:15 - 8:45am
B. Opening Ceremonies - 8:50 - 9:00am

- Invocation
- National Anthem
- AVP on Social Networking and e-Business Conference 2009

1. Keynote Address - 9:00 - 9:30 am
- Ian Stewart, Head of Asia, Friendster

2. Harnessing the Top Social Media Sites - 9:30 - 10:00am
- Janette Toral, Founder,

A presentation of top social networks in the Philippines and the world and its characteristics and strengths; how can companies and entrepreneurs tap each social networks to promote their products and services.

3. Application Platforms Race to Micro-Payments - 10:00 - 11:00am
- Andrian Lee, General Manager, Asia Pay
- Friendster (Speaker, TBA)

Application platforms, such as, Facebook now has tens of thousands of applications. MySpace, which mostly relies on Google's OpenSocial platform, has 4,500 apps available to users, and 211 million applications have been installed. The iPhone, which only launched its App Store in July 2008, has more than 10,000 applications, and they've been downloaded 300 million times. Developments are now happening on the micro-payment side and this is the session that will provide updates.

TEA BREAK - 11:00 - 11:15am

4. Using Mobile Technologies to Extend Social Networking - 11:15 - 11:45am
- Jerome Almirante, Head, VAS and Data Services, Smart Communications, Inc.
This session will present the use of mobile technologies as a tool for extending social networking, such as -- the expansion of existing social networks into the mobile space (facebook, friendster, linked in); the creation of mobile-based micro blogging networks (twitter, plurk); the creation of mobile based social networks; the expansion of the mobile internet in the Philippines; the efforts of mobile operators to build bridges to social networks; and, the opportunities for both social network users and content providers.


5. Digital Marketing Through Online Games - 1:30 - 2:00pm
- Phil Cahiwat, Chief Content Officer, Level Up!
Another very popular form of advertising campaign plaguing the young market is advergaming in the Philippines. Level-up your product marketing and advertising campaign though online games! Learn from successful case studies of advergaming.

6. Advance Social Networking and Advertising - 2:00 - 3:30 pm
- Adonis Yap, President, and
- Crisela Cervantes, Head Customer Services, ABS-CBN Interactive/Multiply
This session will explore the use of social networking sites by power users, SMEs, and businesses. Learn from various case studies of, Yahoo!, and Multiply.

TEA BREAK - 3:30 - 3:45pm

7. Enabling SMEs Through Internet and Other Technologies - 3:45 - 4:15pm
- Christian Lim, Product Manager, SMEG Marketing, PLDT SME Nation

Discusses the state of internet penetrate in the Philippines, especially the SMEs - how SMEs utilize broadband connectivity in their businesses and what are the emerging technologies that Filipino entrepreneurs can use.

8. The Next Generation Communication Services - 4:15 - 4:45pm
- Cyril Rocke, President, DataOne Asia

DAY 2, April 24, 2009, Friday

A. Registration - 8:15 - 8:45am

B. Opening Ceremonies - 8:50 - 9:00am

- Invocation
- National Anthem
- AVP on Social Networking and e-Business Conference 2009

1. User Keynote Address - 9:00 - 9:30am
- Azrael Coladilla, Blogger

2. Data Privacy in Social Networks - 9:30 - 10:00am
- Atty. JJ Disini, Professor, UP College of Law
With so much information being shared online, this session intends to discuss the various policies locally and global standards being adopted to protect user data.

3. Application Development Platform Updates - 10:00 - 11:00am
- Wilson Chua, CEO, Bitstop
- Cris Concepcion, Head, Sales and Business Operations, Yahoo! Philippines
Developer programs tackled for MSN, Friendster, Google, and Yahoo! What are the updates to learn from these developers?

TEA BREAK - 11:00 - 11:15am

4. Having a Start-Up Business in Web 3.0 Era - 11:15 - 11:45am
Focuses on how new and current companies are adopting to the fast changing social networking business model to survive, attract investors, and thrive.

5. Social Networking Experience with Broadband Networks - 11:45am - 12:15nn
- Joevel E. Rivera, Vice President, Product Development and Management,
Bayan Telecommunications, Inc.


6. Search Engine Marketing and Optimization Best Practices - 1:30 - 2:30pm
- Janette Toral, Founder,
Best practices on search engine marketing and optimization of web sites with case studies to illustrate and learn from.

7. CRM 2.0: CRM That Leverages The Social Web 2:30 - 3:00
- Alain Benedict Yap, Community Manager, G2iX

7. Philippine Music Surviving the Download Era - 3:30 - 4:00pm
Session explores how the Philippine music industry executives, online music vendors, composers, and artists embrace online streaming, online retail and music download, adapt this trend, takes advantage of e-Business, and spread the word through Internet-powered avid-followers here and abroad.

TEA BREAK - 3:30 - 3:45pm

8. The Best in Social Networking - Featured Winners in Photo-Sharing, Video-Sharing, Micro-Blogs, Social Network, Search Engine Marketing, and Blog. 3:45 - 5:00

- Winner, Social Network
- Winner, Photo-Sharing
- Winner, Video-Sharing
- Winner, Micro-Blogs
- Winner, Blog
- Winner, Search Engine Marketing

Who Should Attend:

Social Networkers, Bloggers, Managing Directors, General Managers, Corporate Strategist, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Buyers, Content Providers and those involved in marketing/advertising using the internet and mobile.

Registration Fee:

- P9,500.00 for 2 days inclusive of snacks, lunch, and conference kit.
- 15% for Digital Filipino Club and Members
- 10% Early Bird with payment due March 16, 2009
- For a group of 5, One is FREE.


Please pass this invitation to interested friends and colleagues. Thank you.

For inquiries, please contact the Event Manager at
Telephone numbers; +632 - 8960639, 8960637, 8996216
Fax: +632 - 8960637, 8902101,
email:, visit web site:

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